Call me Mr.胖胖先生

Recently there are a lot of people saying a unbelievable investment:

【一次性投入1万元——PE复利收益解析】一个账户限额投入为1——50万元，循环投入，重复获利。
一、90天（3个月）封闭期之后，可以一次性取回1.2万元（1万元本金+2000元利息）
二、180天（6个月）封闭期之后，可以一次性取回1.7万元（1万元本金+7000元利息）
三、360天（12個月）封闭期之后，可以一次性取回3.6万元（1万元本金+26000元利息）

My parents asked me to do some diggings about this  SIQO QUMEcompany, so I did. The following are the proof that this so called “私募基金”is totally shit.

最近有人一直在借着“私募基金SIQO”的幌子去骗老百姓的钱，也有人找到了我父母那里。一看这种投资回报率就是有问题的。然后做了一些调查可以确认这是一个行骗的组织。这个组织在任何百度、谷歌可以搜索到关键词的文章后面都请了“五毛党”来为其行骗行为掩饰遮羞，其用词恶劣、低俗，不堪入耳。就这样一家打着“国际化”“汇丰银行”“国外私募基金”的幌子来骗善良的中国人，实在是太恶心了。

我相信我这篇文章会在搜索引擎中排名在第一页，目的是为了避免更多的朋友们上当，我决定强烈抨击这种恶劣行径。

也许大家看到的最多的一片关于SIQO的报道就是这样一篇文章《国际私募PE巨头TKT、SIQO挥师亚太，聚焦中国》。乍一看是挺牛B哄哄的，仔细一读漏洞百出。随便找两个：“作为欧洲最为著名的私募基金TKT及其子公司SIKO”，额滴个神啊，有没有基本常识……“TKT亚太区发言人讲：……”连个名字都没有，这种软文也做的太“软”了。

也许你无法用专业的知识和你亲戚朋友、父母解释这个事情。有个网友对于此事的评论写的非常的好，我引用下：

我已在英国的公司注册局经查到该公司的情况。它是一个中国人在英国注册的一个私人公司，然后张冠李戴在国内搜刮资金。而且该公司的注册时间是2008年11月18日。到现在也不到一年，根本不是象他们自己网页上宣传的已经有十多年的信誉度。

1、在百度的一些博客里看到，该基金是德国的， 和其他以前的网络传销差不多，说的很厉害，有那些国际认证。但是这个都是需要核实的，不要盲目相信。

2、雷人的收益不可信。

90天可以一次性取回1.2万元，
180可以一次性取回1.7万元，
12個月可以一次性取回3.6万元。  这个庞氏骗局玩的有的过，收益太高了，估计连傻子都不信的。

3、环球创富组合基金网址  http://www.siqo.com，这个网站的域名是01年注册的，建立了快十年的网站收录数和排名，流量都无法和我刚刚建立不到6个月的个人博客相比。

也许是我太谨慎了，估计也有人发财，但是这种近似吸毒的投资方法还是远离为好，别让你的欲望毁灭了。

我呢，根据上面的线索进行了进一步的排查。

首先，用domains.whois.com/domain.php查询了这个2个域名（qome.com和siqo.com），惊奇的发现这个“国际私募巨头”连自己的网页服务器都买不起，还是用的最便宜的美国Godaddy.com的合租服务器！！！哪家银行、私募会把自己网站交给一个三流的服务器合租商托管？？

第二，从alexa.com的排名上看，来访问Siqo.com和QUME.COM的人都是来自于中国……不是号称是欧洲最著名的私募基金么？咋就根本看不到欧洲的投资人过来访问这个网站捏？

第三，其英文网站上的英文实在是烂的可以！

至于其他，我也就不再继续digg什么了。不过国内有一个吹捧这家公司的站点，也许警方可以从whois的注册进行入手，COPY如下以便日后查询。不过国内警察叔叔们都很忙啊~

Domain Name : siqo88.com
PunnyCode : siqo88.com
Creation Date : 2009-12-16 13:42:57
Updated Date : 2009-12-16 13:43:03
Expiration Date : 2010-12-16 13:42:53
Registrant:
Organization : zheng mingri
Name : zheng mingri
Address : chuanyingquyuebeizhen
City : jilinshi
Province/State : jilin  ->吉林省的
Country : cn
Postal Code : 132011
Administrative Contact:
Name : zheng mingri
Organization : zheng mingri
Address : chuanyingquyuebeizhen
City : jilinshi
Province/State : jilin
Country : cn
Postal Code : 132011
Phone Number : 86-0189-06398520
Fax : 86-0189-06398520
Email :
Technical Contact:
Name : zheng mingri
Organization : zheng mingri
Address : chuanyingquyuebeizhen
City : jilinshi
Province/State : jilin
Country : cn
Postal Code : 132011
Phone Number : 86-0189-06398520
Fax : 86-0189-06398520
Email :
Billing Contact:
Name : zheng mingri
Organization : zheng mingri
Address : chuanyingquyuebeizhen
City : jilinshi
Province/State : jilin
Country : cn
Postal Code : 132011
Phone Number : 86-0189-06398520 ->Y的手机
Fax : 86-0189-06398520

还有从他们精心制作的PPT上来看，其目的就是为了让不懂英文的老百姓看到说网站是在外国的……

额滴神啊……这种伎俩也可以出来混！

转载自豆瓣，原帖地址：http://blog.rexsong.com/?p=9639

继续探讨产品经理的话题，我看了很多回复，基本反馈的问题可以归结为两类：

1. 老板才是真正意义上的产品经理，而“产品经理”们只是协调和执行者；
2. 只有在“产品经理”位置上才能做产品设计，不然所谓设计可能只是部分交互设计。

产品初期，尤其创业团队做的那种小产品，老板就是产品经理的现象很普遍。而且根据“产品经理应该是对产品理解最深刻的人”的定义，我认为创业团队的产品经理非老板莫属，就得是创意和模式的发起人。

产品还没有上线，或者规模和影响力也足够小。所以老板有空闲有必要事必躬亲，甚至陪着创业团队封闭开发，主导产品的市场定位以及发展策略。但当产品发展到一定规模，需要扩展产品群的时候，此时老板的时间和精力必然会受影响。包括各种行业聚会、公关合作和圈钱座谈，也包括黑白两道来收保护费，都免不了大把时间吃饭喝茶。终于有一天，老板们开始觉得力不从心，最好能有个对产品理解与自己相当的家伙来代行产品经理职责。

挖产品经理通常是不太现实的，专业能力是一方面，忠诚度是另一方面。产品是公司的命脉，而产品经理则是产品成败的关键。比较靠谱的办法是培养产品经理，也就是在公司做产品所有职能的小弟小妹里精挑细选认真比对，能入法眼者用心培养并委以重任久经考验，最后光荣上岗。

原则上实行一位产品经理带一个产品的“终身制”，有两种情况可能需要调整。产品横向发展，在产品规模拆分扩大形成产品群的时候，需要更多产品经理加盟（大公司经常可见）。产品纵深发展，原有产品经理发现对此项业务的理解已经跟不上产品发展的脚本了，此时需要对此道更精通的产品经理来把控（小公司经常可见）。

以上基本就是“产品经理”在大小公司的发展状况。另外，我一直在试图把“产品经理”和“产品设计师”这两类职业给割裂开，不是完全断绝，起码各自的核心竞争力得清楚。观察国内早期小公司最普遍的产品线组织架构如下：

老板——实际在从事“产品经理”职能，提目标和策略。
产品经理——实际在从事“信息架构、交互设计”职能，做规划和方案。
设计师——实际在从事“界面设计、视觉设计”职能，美化页面。

这套方案在中国互联网碌碌无为的执行了很多年，直到某年某月，一群设计师高呼“以用户为中心”试图赶走牛鬼蛇神的时候，顺带想把做“规划和方案”的权利也霸占。产品经理们才猛然发现他们不可能触及“目标和策略”，于是气急败坏的冲设计师们喊“那还要我们干嘛？”问题的焦点汇聚到“到底谁做产品更专业”这个问题上，产品经理们认为“年轻的设计师没有太多互联网经验”，设计师们则认为“自大的产品经理们过于自信并忽略了用户感受”。

在权利和体制范围之内，每个层级的人都在试图把自己拔高，这类现象在国内司空见惯。社会上流行“产品经理”，于是某些人认为自己也“应该”是产品经理，先有目标再谈能力，先有理想再谈兴趣。还有些现象我觉得简直就是冷笑话，比如某公司“产品总监”下边管着一个人（姑且认为是为了名片好看吧）。记住，故意而为之往往都没有好结果，包括某些创业小公司也贴大字报招聘“交互设计”职位（此规模不需要细分设计职能）。

归根结底，还是大家对“做产品”和“做设计”认识的狭隘和理解不一致。绝大多数互联网从业者，早些年认为设计约等于美工，无非美化一下页面而已。这些年逐渐接受了新思想革命，认为设计还约等于交互，可以优化一下流程，仅此，但总算又进步了一点点。

这个问题我思考了很久，觉得不应该单独考虑提高设计师们的专业水准，而是得从上往下贯彻思想，让产品经理们对自己有个清醒认识。套用革命领袖的话，坚持“两手抓，两手都要硬。”

用户凭什么跟你走
2010-07-22  09:49

欢迎转载，请注明来源地址 hi.baidu.com/caoz/

先说一个寓言，caoz自己编的。

从前有个山沟，住着一群村民；山沟缺水，村民到处打井。

第一个人出现了，他帮助村民打井总能又快又好，村民都很信任他，但是水仍然越来越少，井越打越深，难度越来越大，村民越来越辛劳。

第二个人住在山顶，他每天都在远眺，有一天他跑下来对忙碌的村民说，你们跟我走吧，离开这个地方去外面的世界。村民放下工具问他，我们为什么跟你走？他说，外面有落日余晖，有大片的草场，有漂亮的花朵和成群奔跑的羚羊。村民说，干我球事，于是拿起工具继续挖井。这个人只好离开，喃喃自语，愚蠢的人们啊。

第三个人出现了，他也帮村民打过井，也在干渴中煎熬过，但是有一天，他走到了山顶，远眺了一下，他的眼镜放出了光芒；他匆匆的跑下山，走到村民中，大声喊。收拾自己的东西，赶紧跟我走，我们现在就出发，离开这里！ 村民放下工具问他，我们为什么跟你走？ 他说，山外有条大河！我们再也不用打井了！！

故事结束，您应该知道我要说什么了。

第一个人，他是我们常说的合格的产品经理，他理解体会用户的需求，并为此努力着，他奉行绝对跟随用户的原则，这种人，每个公司其实都需要。

第二个人，高端，精英，他看的比别人远，知道的比别人多，他们一厢情愿的以为自己描绘的蓝图可以吸引用户，很抱歉，他们不了解用户真正的饥渴，用户凭什么跟他走？这种人在现实中经常是评论家。

第三个人，是真正的大师，领袖，如果要在现实中找一个载体，这个人叫乔布斯。

好了，谁能让用户跟随，第一你要知道用户的饥渴，也就是本质需求，用户告诉你他需要一口井，其实他需要的是水；第二，看到的比用户更远；第三，有更好的解决用户本质需求的方法和路线。

中国IT产业，呼唤新的大师。

首先呢，用这个标题和文章内容来说企业的管理与文化是驴唇不对马嘴。用户自然是跟着用户需求走，和你企业内部怎么管理是两码事情。那我们暂且把这篇文章从企业管理的角度去分析。

故事中的三种人在企业内的确都是存在的，但是必须使用好。

第一种人就是做执行的，你让他打井他就打井，他只负责最快的把井保质保量保速度的打好，其他的不用负责；第二种人应该是企业的一把手来给企业做决策，无需所有员工都能够理解。这种人做二把手存在没意义，存在也是浪费，不如揭竿而起，自主创业；第三种人是一个理想化的状态，也就是1和2的结合，这种人的存在往往是以一种集体的形式存在，而非单独的一个个体存在。

退回来说直白一点：企业需要一个很有眼光的人做老板；企业需要专心做好本分工作的执行者。拥有这两类人你成功的基础就是存在的。

如果老板没眼光员工执行力再好只能越走越歪；老板眼光好但是团队内声音太多，中高层总觉得自己的意见是对的则会影响眼光好的老板的观念的贯彻，做出一个妥协的垃圾决策则也不会让企业成功。如果老板眼光牛B，中高层也不唧唧歪歪的贯彻执行下去，那么企业就是会成功。

可是，人心隔肚皮，谁知道他脑子里面想的是什么？管理就是这样的一个学问。

很多不盈利、不成功的企业里面这两种人的关系给弄反了。傻乎乎的老板喜欢让执行力强的人来参与做决策——这是创业团队最忌讳的事情。执行力强的人就应该去做执行力强的事情，决策应该老板自己做，无需听取别人的意见，因为公司的成败最终还是归结于老板自己。

当然也有执行力强和眼光好的人存在，作为老板你要想的是：这样的人为何要给你打工？怎样用好这样的人？

如果老板眼光不够好，能力又不够优秀，那么决策则归于公司高层，出问题也往往在于老板不懂管理，无法让高层齐心协力的各司其职。

企业的成功，最终还是归结于一个团队，而这个团队则归结于一个人。

最后再嘲笑下乔布斯这个傻鸟和被傻鸟骗到钱的用户。

每年吃粽子的时候就是我过生日的时候，每次生日的时候都有不同的感受。

今年的端午又到了，连续上了7天的班实在是让我有点累，今儿一早就把五芳斋的粽子下到锅里，期待着粽子煮熟然后美美的吃上一顿。想想到上海的这么多年，今天是第一次真正的煮粽子，并且坐下来慢慢等粽子煮熟。

每一年的生日又是让我比较纠结的事情，一方面是又老了一岁；另一方面就是想做的事情太多而随着年龄的增大失落感也越来越多。我不在乎一时间利益的得失，而是做事的成就与满足感。赚钱是一件非常容易的事情，但是既能赚钱又能让你有成就感就是一件幸福的事情。

一会粽子熟了，可以回味小时候吃粽子时候的场景与快乐。也祝各位端午节快乐。

各种各样的原因促使了我和联通签约了2899的乐Phone（LePhone）186套餐。我承认我是Google Fan，所以购买乐Phone的初衷也是奔着Andriod操作系统和3G上网去的。买回来研究了2天，发现联想这样的策略有点问题，和大家共同探讨下吧。

从各种媒体介质了解到柳传志在阉割联想手机业务的时候一直保留了联想手机研究院，这个决策是值得肯定的，对于联想而言，手机市场一直是他所觊觎的蛋糕。但是研究院在研究的方向是有问题的。拿乐Phone来说，从媒体上获悉，联想修改了Android的40%的代码，并且把Google的影子剥离的无影无踪——你无法找到Google的Android Market，也无法找到Google常用的内置软件，但是多了非常多的本土软件的捆绑。从商业角度出发，这个是没有什么问题；但是从口碑和客户的感情出发，联想在做一件非常危险的事情。

首先我们来分析下什么样的人是乐Phone的用户群。乐Phone的定价在2899，这个价位说实在的从乐Phone的硬件配置和3G套餐情况来说不贵，和iPhone比起来属于第二梯队，客户群基本可以定位为公司小白领和学生族。买智能机的白领和学生族会有一个共同的需求，那就是折腾。折腾中最让用户有成就感的就是刷机。把手机当成电脑一样，安装不同的ROM，不同的操作系统已经成为刷机一族的爱好，乐Phone强悍的硬件实力更是吸引了这一部分用户。所以简单一点来说，乐Phone的用户群就是喜欢折腾的，对Google有好感的年轻人。

但是这群年轻人高兴不起来。他们中极少部分是高手，目前也许正在研究怎样破解乐Phone并且有办法把原生的Android系统在乐Phone上跑起来；但是大部分的刷机一族对代码一窍不通，喜欢照着别人的教程一步一步的把手机给刷掉，满足自己的成就感。

联想手机研究院做的是什么事情呢？去Google化，去开源化！用户无法在手机里安装Google最基本的应用：Gmail；也无法安装Android Market去试用更多的软件，只能通过APK文件一个一个的安装，或者安装国内机友制作的第三方Market。联想自带的商城里面的软件品质的确有不错的产品，但是自己另起炉灶搞一套商城体系和Phone抗衡也能够理解，但是用户的致命需求却得不到满足。联通也跟着起哄，封堵了很多的网站，包括Andriod Developer的网页也被封。

为什么用户在绞尽脑汁获取Root权限，想办法安装Android原生系统——不言而喻，目前的乐Phone改良后的系统和联通网络无法满足乐Phone用户折腾的需求。

乐Phone用户对强悍的硬件无法发挥其作用不满，用户对联想不开放的态度不满，用户对互联网上最新的科技生产力在华被限而不满，这些统统的不满都会发泄在破解乐Phone的系统之上。

Android系统已经是一个开源开放的系统，Google也是一个在遵守法律框架之内充分自由的公司，但是把一个开源的系统做成了不开源的产品，并且引起用户的反感，却不是Google做Android系统的初衷，也不是Andriod的用户群所希望看到的局面。说实话如果有这资金和时间去研发乐Phone的OS（说好听点叫研发，说难听点叫去Google化），还不如把这些资源投入到App的开发中来，然后和其他的社群一样做一个第三方的Market的模式会让用户更舒服，而且你投入的成本也会小的多的多。

现在好了，乐Phone的OS的研发团队总算把乐Phone给研发出来了——这么不辞辛苦的做了这么多去Google的事情，怎么能这样前功尽弃呢？我也看到很多人在论坛里面一个劲的对联想充满了希望，但是我个人觉得如果不以一个开放的心态来面对这件事情，希望渺茫。

我个人对苹果的东西是没什么好感，尤其是苹果的iPad，其性价比还不如一台比它便宜一半多的10英寸的上网本。联想发布乐Phone的目的也就是为了和iPhone叫板。但是联想把Android最核心的玩法给剥离，并且另起炉灶的行为使得它无法和广阔的Andriod Market一起携手搞死iPhone，反而是借助国外Andriod Market的影响力混饭吃，说两句不痛不痒的话，对媒体和公众表表“击败iPhone”的野心——但是用户看的很清楚：在没击败iPhone之前联想想的更多的是商业利益和垄断，不考虑用户群的致命需求——这样的思路和执行是无法击败如日中天的iPhone。

我们也许不应该寄希望在联想身上，毕竟上了年纪的柳传志和乔布斯的言论颇有相似之处：都非常的傲气，对对手不屑一顾，想搞垄断——但是也许正是这种不屑一顾不断的给自己暗示，让他们对自己的观点深信不疑，想以个人影响力想去改变用户习惯——却把等待成本、遗憾甚至愤怒留给了用户，你说这能成功么？

我是希望厂商把精力更多的放在用户需求和体验之上，这和做游戏是一样的——游戏策划再牛，99%策划出来的东西都是他个人觉得有意思的东西，而非用户需要的东西。你只有把握了用户的需求而非你个人的拍脑袋，你才有可能赢得人气，赢得口碑，赢得利益。

经过紧张的筹办，第三次FLASH开发者交流会活动开始报名咯！请大家访问：www.swfsh.com

在这次的活动中，我们邀请到AsWing开源UI框架的作者iiley同学跟大家介绍他在FLASH独立游戏开发方面的经验和感受。

同时我们请来积木网的主程谢敏同学，谢敏采用FLEX框架一手开发了积木网网上电脑，谢敏将为我们带来FLEX框架的完整的开发经验谈（超多干货！！）。

在1月活动中，向大家介绍FLASH播放器性能优化经验的主持人谈熠同学将在这次的活动中给我们介绍如何在FLASH中运用元编程方法来提高代码效率和优化开发过程。

“开心宠物”和“升职记”的主程唐翎同学将告诉大家一种全新的FLASH程序的UI设计方式，使你的程序能够超灵活地支持皮肤设定。

还有很多新鲜有益的主题，我们将不断地更新在网站上，请关注：www.swfsh.com

着迷于Android好久了，一直想让ETEN M700装上Android。网上搜索了下发现了以下这篇文章，虽然对ETEN没啥用处，但是也许对有HTC的朋友想尝试Android有帮助，特转之。

原帖地址：http://forum.xda-developers.com/showthread.php?t=621498

Android on your Windows Mobile HTC Device

Supports Blackstone, Diamond, Diamond 500, Fuze, Raphael, Raphael 800, Rhodium, Tilt 2 & Topaz

First things first, this post is PURELY an instruction guide for noobies that aims to reflect the latest status and downloads (give or take a day).

I am not an Android developer, I do not create any of this software… this is done by far more talented people than I. This thread is purely to collate the latest info for Android on Windows Mobile HTC devices and make deploying Android on your device as simple as possible.

If you have new information that should be added to the guide (and is relevant for ALL folks) then feel free to add to the thread and I’ll update the OP frequently.

These opening few posts should have ALL the latest info you need to get started (no need to trawl through the threads).

The only time you ‘might’ need to look in the thread is for ‘breaking news’ info that is no more than a day old…i.e. The Opening Post is the place!

What’s New?
Latest Update: 19 Apr 2010 (V2.1c)

• New Kernel, offering more available memory, therefore improving performance.
• Overclocking supported – Just choose ‘overclocking’ version from the installer menu
• New installer/setup – Allows a wider choice of configurations, and is more graphical. Since this is the first version with the new installer/setup, there could be some minor bugs… please let me know how the new installer looks / works.
• system.sqsh (14.04.10) + Rootfs (14.04.10) + initrd (28.03.10) + htc-msm-android@20100419_195348 Kernel/WiFi + conf file for NO partitions
• This is NOT a SENSE release, it is a regular Android release, but should have more stablity.
• I have abandoned the ‘Android’ subfolder on installation. This didn’t offer much value, and complicated things slightly for some users, so back to the old Root installation.
• This release (on my Blackstone) appears to be fast. Startup times are great. However, I can’t test on other devices.
• There is a chance that after installation, some Startup.txt settings MAY be incorrect for your device. If you discover any mistake, PLEASE let me know, I will correct asap. I need your help on this guys.

How To Install (CAB Version)

• Step 1 – Prepare your SD Card
  Find a nice clean SD card to load Android on.
  You can either format your card to get it entirely clean, or you can leave all the files you may already have on there.
  *Warning* – If you have valuable data on your card, back it up. Android is usually safe, but if you can’t afford to lose the data on your card, don’t risk it!
  Some cards have difficulty working, there is a POSSIBILITY this is due to the formatting of the card. If in doubt, format to FAT32, not FAT16
• Step 2 – Download and install the CAB
  Download and install the following ‘full package’ cab (a collection of ALL the files you’ll need to run Android on your device) by clicking the XDAndroid Cab button below.
  
  
  
  You MUST install on the Storage Card. The cab file will take a couple of minutes to install Android. Please be patient.
  For those that are interested the cab files does the following:
  - Installs Android in the root of the SD Card
  - Deploys the correct Startup.txt for the device (the user can choose their device type)
  - Adds a high res icon for Android in the root of the SD Card
  - Installs a shortcut in Program Files named "Android" (launches Haret.exe)
  - Installs the high res icon in the registry for WM6.5 users
• Step 3 – Run Android
  Android is now installed… So launch ‘Android’ from your Program Files menu in WinMo. Your phone should reboot into Android with 2 quick vibrations.
  Have patience… the first time you do this can take a LONG time (3 mins or more). During the first boot on SOME devices, you will be asked to calibrate the screen. This is very similar to Windows Mobile screen calibration (except it’s in text mode).
  The reason the first boot takes longer is that Android is ‘preparing’ your device for the first time.

How To Install (ZIP Version)

• Step 1 – Prepare your SD Card
  Find a nice clean SD card to load Android on.
  You can either format your card to get it entirely clean, or you can leave all the files you may already have on there.
  *Warning* – If you have valuable data on your card, back it up. Android is usually safe, but if you can’t afford to lose the data on your card, don’t risk it!
  Some cards have difficulty working, there is a POSSIBILITY this is due to the formatting of the card. If in doubt, format to FAT32, not FAT16
• Step 2 – Download and extract the ZIP
  Download and install the following ‘full package’ zip(a collection of ALL the files you’ll need to run Android on your device) by clicking the XDAndroid zip button below.
  
  
  
  You MUST unzip to the ROOT of the Storage Card. The zip file will take a short while to extract. Please be patient.
  Once you’ve extracted the zip:
  - Click Auto-Setup.exe to configure XDAndroid for your particular device
• Step 3 – Run Android
  Android is now installed… So launch ‘Android’ from your Program Files menu in WinMo. Your phone should reboot into Android with 2 quick vibrations.
  Have patience… the first time you do this can take a LONG time (3 mins or more). During the first boot on SOME devices, you will be asked to calibrate the screen. This is very similar to Windows Mobile screen calibration (except it’s in text mode).
  The reason the first boot takes longer is that Android is ‘preparing’ your device for the first time.

If you want to exit Android and go back to Windows Mobile, then you need to remove the battery, or press the reset button of your device. Sorry folks, but that’s how it is!)

Known Issues
Many things are still not working properly, and the developers are fully aware of 99% of them.

• SDCard – Most SDCards are working, but if you the ‘waiting for SDCard’ message, you should try one of these fixes (and please let us know if it works)
  Fix 1: Format your card with this tool http://www.sdcard.org/consumers/formatter/
  Fix 2: Edit your startup.txt file and add these entries to your cmdline:
  set cmdline "lcd.density=240 msmts_calib=0×395.0x3c9.0×79.0×77 clock-7×00.a11=500 msmvkeyb_toggle=off pmem.extra=1 gsensor_axis=-2,-1,3
  msmsdcc_1bit msmsdcc_fmax=14000000 msmsdcc_nopwrsave"
  Fix 3: Tell your wife / girlfriend that you are about to make some modifications to her phone… change the ringtone and steal her old Class 2 SD Card to use with Android. She will never discover what you have done, and if she does, you’ll be able to use Android to send texts to your former girlfriends
• Camera – Not working
• GPS – Not working
• Battery Status – Highly problematic for most users (don’t trust the capacity Android tells you, it’s simply up and down a lot, and highly inaccurate)
• WiFi – Working for most people, suspected to cause slight heat, definitely drains the battery faster than WinMo. Some users have reported freezes when switching WiFi off
• Audio – Speaker working for most people, microphone can have issues
• Deep Sleep – Working for most people, but can have issues waking up (sometimes, it will not wake up)
• GPRS – Working
• 3G – Working for most
• PIN Code – Not working
• GSensor – Working (Screen only handles 0 and 270 degrees)
• Bluetooth – Experimentally working (don’t expect too much, but it’s working for a number of users)
• OpenGL ES – Not working
• USB – Supported, but will NOT operate in mass storage mode. You can charge via USB and you can debug, but forget accessing your files by it.
• Headphone Socket – Semi working (see FAQ for details on how to make it work)
• Application Errors: It’s very common to see ‘Application (xxxxxx) is not responding: Force Close or Wait’. Click wait. I do not know the precise reason for this, but from what I can gather, it COULD be related to the slow speed of the SD Card causing the app response times to JUST be a little too slow for Android’s liking, thus causing the message. This seems to happen more after bootup or wakeup when the device is busy doing stuff in the background.
• Cannot choose ringtones: This is believed to be caused by the media scanner failing (due to discovering some filenames with none English characters). The best option of all is to use a CLEAN SD Card. But, if you insist on hosting other files on the same SD Card, you MUST make sure they have English character filenames.

Frequently Asked Questions

• Where can I download a release?
  There are a number of Android releases (all at varying stages of development). Use the search function to locate one, or try these:
  http://forum.xda-developers.com/showthread.php?t=621498 (Standard XDAndroid for ALL Devices)
  http://forum.xda-developers.com/showthread.php?t=624808 (Customised Android UI for Blackstone)
  Both come with very clear instructions on how to install
• What features are in a release?
  Generally, it’s very difficult to detail them, unless there is a significant new feature (in which case, that will be very well advertised!). Usually it’s minor speed improvements, bug fixes etc… and sometimes, new bugs are introduced (so bear that in mind)
• My SD Card doesn’t seem to work, why?
  Most SD Cards are working, but if you the ‘waiting for SDCard’ message, you should try one of these fixes (and please let us know if it works)
  Fix 1: Format your card with this tool http://www.sdcard.org/consumers/formatter/
  Fix 2: Edit your startup.txt file and add these red entries to your cmdline:
  set cmdline "lcd.density=240 msmts_calib=0×395.0x3c9.0×79.0×77 clock-7×00.a11=500 msmvkeyb_toggle=off pmem.extra=1 gsensor_axis=-2,-1,3
  msmsdcc_1bit msmsdcc_fmax=14000000 msmsdcc_nopwrsave"
  Fix 3: Tell your wife / girlfriend that you are about to make some modifications to her phone… change the ringtone and steal her old Class 2 SD Card to use with Android. She will never discover what you have done, and if she does, you’ll be able to use Android to send texts to your former girlfriends
• How do I turn off, or reboot Android?
  You pull the battery, or press the reset button. When a better solution is found, it will be announced.
• Q. My phone just went from 50% to 20% in next to no time!
  A. OK, this is the MOST important thing to know before you read on….
  Currently, you just can’t trust the ‘battery capacity’ being reported in Android. The developers are aware of this and will get it working properly soon, but at the moment, Android is very likely to get the battery capacity very mixed up, and so it’s quite hard to prove how long the usage is. Remember, Android can shut down when it THINKS there’s low battery, so just leaving your phone and not touching it can still cause a shutdown with plenty of battery left.
  If you REALLY need to know the capacity, boot into WinMo (although even this MIGHT be the wrong value if Android has messed up some charging history)… that said, WinMo is definitely reporting much more accurate values, and after a few charges of only using WinMo, the capacity reporting should get very accurate again.
• Q. My phone doesn’t seem to last very long using these Android builds…why?
  A. Firstly, the developers are aware of this, and are working on it. Yes, we all know WinMo holds the power for a lot longer, but that’s because they knew the hardware inside out and could get the system to sleep in well behaved ways.
• Q. So why can’t you just copy what WinMo does?
  A. Well, in theory most of what WinMo does CAN be replicated, but the developers have to track down all the chipset information they can, and figure out what WinMo is actually doing to get long life from the battery. Also, Linux isn’t Windows, and there ARE differences in how things behave, in some cases WinMo might be slightly better and in others, Linux slightly better, but overall, there shouldn’t be too much difference once everything is ironed out.
• Q. So what the heck could be eating all the power right now?
  A. Well, there’s a whole bunch of hardware inside your phone, like CPU, Radio chips (for phone), WiFi chips, GPS chips, accelerometer, light sensor, LCD and Backlight, FM radio, audio chips etc. They all take power if left running, or if the usage isn’t optimised.
  Slowly but surely many of these components are being supported fully, but at the moment, some of them are ‘working’ but perhaps not optimally. Meaning they MIGHT be working harder than they need to, or simply not being switched off properly etc.
  In addition to this, it’s possible that some processes (system, or user apps) might be running all the time and causing a lot of battery use. E.g. animated wallpaper, clock animations, google sync communication, wifi searching etc etc.
• Q. My phone seems to get rather warm, why?
  A. This has been noticed by many and seems related to WiFi and charging. When both are used together, it would seem that Androids high power consumption and heat generated from charging combine to make the device quite warm.
  It hasn’t yet been fully established why this is happening, and there doesn’t seem to be any serious issue with it (yes it’s warmer, but it’s not red hot).
  If you’re worried, avoid using Android with WiFi and charging at the same time, and stick with WinMo for charging, or just avoid Android altogether until you hear about a fix. However, hundreds of users are using the current builds and no failures have occurred, so it would seem ‘reasonably safe’ to still play around with the builds… and your help and feedback will help to improve the situation a lot quicker!… the choice is yours.
• Q. Will the situation EVER be fixed?
  A. Yes, I am confident the devs will find a solution. This really isn’t a ‘can never be solved’ issue, it’s purely down to time and effort, so don’t panic!
• Q. How do I make my GPRS / 3G data connection work?
  A. For some operators/carriers, you need to run Android, then go into settings, and locate the APN settings. You need to complete the APN settings for your Operator/Carrier/MVNO. You need to find these settings for yourself I’m afraid, it’s out of scope for this thread. You might look here http://www.modmygphone.com/wiki/inde…r_APN_Settings, but Google is your friend.
• Q. Are the Android releases available in a ROM?
  No, Android is not yet available in a ROM format.
  Currently Android is installed by using a clean SD Card, and booted from there.
  It is booted by running a special application called ‘Haret.exe’ residing on your SD Card which will terminate the Windows kernel and boot into Linux/Android.
• When will it be available in a ROM?
  No time soon. Folks are working on it, but you’ll need a lot of patience before it (if ever) arrives
• How do I suggest features?
  Before you even think about it… ask yourself ONE question… "Do I really think I’m the first to have suggested my idea?" and then ask yourself "And what are the chances of it being read and implemented before all the other issues are fixed?".
  If you still feel it wise to ask for a feature…. go ahead. Don’t say you weren’t warned.
• My question starts with the words "When will…" or "When is…" etc
  See above, the same applies. Stuff will appear when it appears. Do you really think you’re the only person dying to have GPS support, or power off, or stability etc?
• Why doesn’t the camera work?
  It’s not yet supported. When it is, it will be announced.
• Why isn’t GPS working?
  It’s not yet supported. When it is, it will be announced.
• My battery doesn’t seem to last long, why?
  There are many reasons… first Android is not yet fully optimised for power management (so it’s not YET as good as WinMo), secondly, the battery status is highly problematic for most users (don’t trust the capacity Android tells you, it’s simply up and down a lot, and highly inaccurate)
• Does WiFi work?
  Yes, it’s working for most people, suspected to cause slight heat, definitely drains the battery faster than WinMo. Some users have reported freezes when switching WiFi off (quite common problem)
• Does Audio work?
  Yes, speaker working for most people, microphone can have issues.
• I keep hearing ‘popping/clicking’ sounds from the speaker?
  This is a known annoyance on some devices, believed to be related to power management switching the speaker on and off (not confirmed), it actually seems worse in silent mode (ironically). If you experience this, you’re not alone… most users do. When a fix is ready, it will be announced here.
• I can’t wake up my device, why?
  Deep Sleep is an issue for most people. Sometimes the device WILL wake up from a deep sleep, but sometimes it will not. If you can’t wake it up, reset.
• Is GPRS supported?
  Yes, it works (but you MAY have to input your operator/carrier APN
• Is 3G working?
  Yes, works for most, although some users are having trouble with Vodafone Netherlands.
• Is SIM PIN Code working?
  No, it’s not yet implemented, so please DISABLE SIM PIN in WinMo (SIM PIN works on the SIM, but you need WinMo UI to disable it)
• Is GSensor working?
  Yes, screen only handles 0 and 270 degrees though (so far)
• Is Bluetooth working?
  No, it’s not yet implemented. As soon as it is, it will be announced.
• Is 3D Supported?
  OpenGL ES is not supported yet. 3D GPU support IS currently being developed and available for some devices, but it’s still a bit buggy… so beware.
• Can I connect via USB?
  Yes you can, but will NOT operate in mass storage mode. You can charge via USB and you can debug, but forget accessing your files by it.
• Is the Headphone Socket working?
  Yes, but you need to activate it with a special command:
  For USB headset, add the following line to startup.txt…
  snd.force_headset=1
  For 3.5mm headset, add the following line to startup.txt…
  snd.force_headset=2
  You MAY have to make a call for the settings to actually be activated (a real pain), but that’s how it is so far!
• ‘Application (xxxxxx) is not responding: Force Close or Wait’ keep appearing on my screen!
  Click wait. I do not know the precise reason for this, but from what I can gather, it COULD be related to the slow speed of the SD Card causing the app response times to JUST be a little too slow for Android’s liking, thus causing the message. This seems to happen more after bootup or wakeup when the device is busy doing stuff in the background.
• I am having trouble with ringtones, why?
  This is believed to be caused by the media scanner failing (due to discovering some filenames with none English characters). The best option of all is to use a CLEAN SD Card. But, if you insist on hosting other files on the same SD Card, you MUST make sure they have English character filenames.
• I seem to be able to boot Android, but then get a black screen after all the white text, why?
  This is a recent issue with the 3D hardware support… sadly it’s a little complicated… SOME devices need to be put in 3D mode BEFORE you launch Android, and some devices need precisely the opposite.. NO 3D access before you launch Haret…. So…
  To avoid using 3D…
  1) Turn off Sense/TouchFlo in WinMo.
  2) Reboot
  3) Launch Android again
  4) At the black screen…. WAIT for 2 mins, it should boot
  To use 3D…
  1) Run any 3D app / game (I THINK Teeter will work, need to be confirmed)
  2) Launch Android
  3) You will need to do this EVERY time you launch Android

游戏简介

In Social City you run your very own bustling Metropolis! Build homes to add to your population. Build awesome leisure spots to make your citizens happy. Build factories, produce goods, and sell them to get more coin. Use your coins to buy cool things for your city.

Social City是一款非常简单、休闲的Facebook小游戏。玩家不需要花费很多时间在游戏中，想起来就可以去游戏里面看一看，摆弄下房屋的规划，造造小人，帮帮朋友等。游戏抓住了人们喜欢折腾的理念——每一个人都是设计师，每一个人都会有不同程度喜新厌旧。游戏就是紧扣了玩家这一心态，让玩家在不断的和自己较劲、折腾中，拱手把美金让Playdom给赚走。

这款游戏不复杂，玩家只要知道了其目的就是为了造人口，提升民心之后，上手就非常的容易。让人不禁想起几年前在国内比较红火的Sim City——虽然Sim City 4/Delux版本加重了3D引擎的力量，但是简单明了的Sim City 3000永远是玩家的最爱（我坚信技术是永远排在游戏性和用户体验的后面，Sim City4以后的版本之所以让人头疼就是因为太侧重于技术，不成熟的3D引擎让用户体验度急剧下降）。Social City给玩家的感觉就是回到了那个年代，但是画面让人更舒服，操作也非常的流畅，菜单非常的简洁，用户上手度非常快，用户体验很不错。

游戏策略

这款游戏没有什么深度的策略，所以说是一款轻度休闲游戏。从官方网页上的游戏简介可以获知这款游戏玩家着力于三个方面的建设：人口、民心以及金币就可以了。建造人口就是花金币造房子，提升民心也是花金币造建筑物，金币的获取就是建造工厂并且领取订单。游戏的核心如果高度概括就是1个简单的循环。

美术评析

我不是美术方面的专家，但是游戏界面到底好看不好看，画风和细节到底是否细腻，只要有正常审美观的人都可以做出评判。Social City的美术风格是很细腻，很讨人喜欢。细节部分也处理的恰到好处，比如院子内有小人推着除草机，篮球场上你的市民在投篮的篮筐晃动细节等等。每一个建筑的上色、棱角都处理的很好，风格也非常的统一，大小比例也很正常。

总体来说如果你想在Facebook平台上众多的游戏中胜出，游戏画面是非常关键因素之一——我看过很多游戏，画风难看的在我loading的时候就会被关闭，相信很多玩家和我一样。

文字比重

这款游戏对于文字的依赖度非常的低。文字量最多的部分就是工厂接订单那部分，但是大多数情况下你也只需要看下付出多少金币，花费多久时间可以让你获取多少金币的信息。所以是一款不依赖于文字就可以玩耍的游戏。

好处是什么？好处太多了……

交互设计

和众多其他的Facebook小游戏一样，游戏的交互行为是厂商非常注重的。从一开始入住游戏，到游戏提示你邀请你的好友过来做邻居、给你的好友送礼物，帮你的好友建设他们的城市等等都体现了研发上对于交互的重视。

每当你升一个级别，会有游戏内Flash的弹框（非Facebook自带的文本弹框）出现，并且弹框上的画面也做的很精致，让你很乐意的在Facebook上发送关于Social City的Feed，让你的好友知道这款游戏。

目前我们也看到很多游戏在生硬的结合Facebook发送Feed的功能，这样的做法实在是不可取的，效果没有Social Society做的好。

收费设计

游戏的收费点主要集中在游戏的地皮扩展和高级建筑的购买之上。由于地皮是一定的，但是建筑物给玩家带来的各种加成则是按价格上升而逐步递减的。比方说你可以花500金币购买一棵树，提供75的幸福度；你也可以花费1000金币购买1花坛，提供100的幸福度。可见花费的钱越少，占地皮越多，越能满足你对于幸福度的需求——但是问题是这样需要占很大一块地皮，所以使得你在后期不得不让出地皮，购买价格高，幸福度相对较低的建筑物。

利用点券则可以购买一些一次性加成比较多的建筑物，这些建筑物可以给玩家带来很大幅度的地皮和时间节省，变相拉大了和普通非消费玩家的差距。但是并不意味着不消费的玩家没有优势，可以利用耗费的时间来弥补。5个点券也可以通过固定的汇率换取5000金币（不可反向兑换），官方定了汇率的基调的好坏我们暂不讨论，毕竟这款游戏中玩家之间的涉及点券的交互行为还没有进行开放，所以暂时不存在MMORPG里面的通货膨胀问题。

论坛反应

纵观Playdoom的官方论坛，关注这款Social City的玩家数是最多的，可见这款游戏是Playdoom目前比较热门的游戏。由于游戏比较简单，论坛内讨论游戏策略和玩法的声音比较少，而更多的是在技术支持和游戏建议之中。由于游戏初长成，很多功能模块都没有开放，比如截图等这种基本功能（Flex实现起来也比较简单）；测试期间也因为服务器的稳定性导致玩家会经常的D/C（断线），这些都是玩家抱怨的主要因素。当然我们也看到了很多热心的玩家提出的非常有意思的建议，当然这些不在我们今天的讨论范围之内了。

本款游戏总结

1、美术一流，UI（游戏界面）清晰有好（沿用流行设计理念），UE（用户体验）很不错；

2、发送Feed不折腾；

3、策略简单，占地、人口、幸福度和金币使用让人纠结；

4、付费玩家与普通玩家的平衡设计到位；

个人评级：8/10

运营数据

月活跃用户：12,142,639 （2010年4月）

研发商：Playdom

游戏平台：Facebook.com

1、Loading Page可放置mini game，减少玩家在loading的时候的焦躁情绪从而减少玩家流失率；

2、游戏设计界面请不要标新立异，遵守目前Zynga、Flayfish的UI设计从而让用户上手更快；

3、注重玩家交互，尤其是互访、送礼等环节；尽量减少恼人的Feed Pushing功能；邀请好友部分需要做透。当你有500以上好友在Facebook的时候，原始的菜单无法满足需求。

4、新手指导不可以急功近利。目前看到有很多游戏都是在一个劲的教玩家的具体操作，玩家根据高亮显示乱点一遍之后依然对之前的操作没有任何概念，忽略了这款游戏的最终目的和最有利于玩家成长的玩点曝光，这样的新手指导等于没指导；

5、Facebook上的游戏同质化现象非常严重，但是同质化的游戏顶多能火1-2个，再设计同类产品则等于自掘坟墓。

6、谨慎创新。不要觉得自己很聪明，创新的精神值得鼓励，但是在面对严酷的商业竞争的时候请尊重大众口味，你的标新立异只代表你个人需求，不代表市场需求。

7、简单是美。纵观Facebook App都是非常简单的小游戏，都是从以前的单机小游戏改编而来。有兴趣可以玩玩幻想小游戏（国内小游戏第一盗版基地http://www.hxgame.net，小心中毒），从中获取灵感。

8、少做中国风元素的游戏，除非你觉得你可以拍摄出Kongfu Panda、卧虎藏龙之巨作。老外可不和中国人一样喜欢崇洋媚外。

胡侃侃，没吃过猪肉，但是猪头三看的太多了。

If you are investing or wants to invest 178.com, you’d better quit.